Case Study: How a Large-scale, Pumped Whitewater Attraction Drives Tourism, Economic Impact, and Brand Value

S2O Design’s founder and president Scott Shipley was the lead designer of the whitewater park at US National Whitewater Center in Charlotte, N.C. Today, the USNWC is the largest and most profitable pumped whitewater park of its kind in the world. Its design was tailored to maximize commercial rafting across a broad range of user groups and abilities, from Olympic-level athletes to families. The ¾-mile long whitewater park features four separate channels, including a slalom channel for world-caliber races, the world’s highest-volume big water channel, and dedicated options for beginner experiences. The park attracts more than 700,000 users a year, and boats a $37 million regional economic impact. Learn more about the USNWC and Scott Shipley in this case study.

Download here: Case Study: US National Whitewater Center

 

Company Week: “Founder Scott Shipley is the wizard behind whitewater parks all over the globe”

by Chris Meehan on April 15, 2019, 10:25 am MDT

When London needed a world-class whitewater park for the 2012 Summer Olympics, they turned to a former world champion kayaker to build it, and the company delivered something entirely new when it made a course with the future in mind.

Shipley won the ICF World Cup three times and competed in three Olympics between 1992 and 2000. He subsequently launched S2O to create whitewater parks, both in-stream and pumped, as well as river engineering projects.

Shipley estimates that the company has worked on a total of roughly 150 projects, which are often completed after up to eight years of work, and help towns and cities revitalize both rivers and riverside economies.

For instance, the S2O designed the U.S. National Whitewater Center in Charlotte, North Carolina, which has hosted the U.S. Olympic team trials for whitewater sports, and is the largest pumped whitewater course in the world — generates roughly $22 million a year in income for the city and another $40 million a year in external effects like lodging and dining, according to Shipley.”When you talk to the economic director of Charlotte he’ll tell you that they . . . were a NASCAR and a banking town, and he’ll say, ‘Now, our number-one attraction is whitewater,” he says.

The company has also developed in-stream projects in Durango and Vail in Colorado. Shipley says the Durango Whitewater Park “has about a $9 million economic impact for that town and rejuvenating that whitewater park was a huge thing for them economically.”

S2O rethought whitewater park design and created the patented RapidBlocs system, which debuted at the London park for the 2012 Olympics. “When we got into designing the 2012 Olympic course, there was some pressure there to meet this objective of having that course be state-of-the-art 10 years into the future,” Shipley says. “So how do you forecast what it’s going to change to? That became the big question. What we came away with was you don’t you you create a course that can change with it.”

Previous designs of whitewater parks would only allow course setters to change about 2 percent of a course. Made by a U.K.-based manufacturer, RapidBlocs are rotomolded polyethylene blocks and shapes secured by standard, 18-millimeter bolts that allow for constant tweaks.

“This obstacle system we made allows you to completely reconfigure a course so that the Olympic course people raced on in 2012, they can go in and change where all the eddies are, and where all the waves are, where all the features are,” Shipley says. “So it allows the course to evolve with the sport. It has is tertiary benefit, you can tune it to exactly what you want. And also you can tune it down, you know later for people like rafters who are going to be want to come out and do easier whitewater.”

A seven- or eight-foot drop-off can be reconfigured into a minor rapid or eddy in less than a day with little more than a speed gun and different RapidBlocs. Shipley notes that if they’re in a water park and people keep having issues at the same feature, designers can quickly change the feature.

They’re now being used in every announced Olympic whitewater park. “They’re just being installed in Tokyo — we actually have a guy over there right now,” Shipley notes. “They have already been installed in what will be the Paris 2024 games course.”

The company also redevelops rivers and streams for flood mitigation projects or to reclaim riparian habitats and the wildlife in them. Shipley encourages communities to take a nature-based approach.

“The river restoration side is a lot of people calling up and saying we analyzed our river, it’s concrete on both banks. We shoved it into it a canal and it’s killing the fish and it’s killing the environment here,” he says. “We can do that restoration and bring the fishing back and bring back the the riparian habitat and at the same time tie that into a recreational master plan that allows for stream-side access.”

Customers often come to S2O with projects on existing dams; they want fish and recreational passage, but want to keep the dam. “That’s an ideal scenario for a whitewater park,” says Shipley. “We’ve got a couple of those were doing right now and they’re fantastic projects because if you’re solving a ton of problems.”

Shipley estimates that the company’s breakdown of projects is roughly about a third in each category: whitewater parks, in-stream whitewater parks, and flood and other river engineering. “That distribution changes from day to day. We’re doing a lot of public stuff right now, but at the same time actually we’re building a lot of in stream right now, and we’re designing a lot fun stuff. And so it really evolves from one to the next.”

S2O is evolving its approach to building whitewater parks to how people are recreating. That includes paddle boarding and river surfing. “We’re coming out with a bunch of new RapidBlocs designs that will allow us to put in standing surf waves for surfers on rivers,” says Shipley. “That’s been a big challenge for us and we’re spending a ton of money on that and doing a bunch of research on that kind of out of our own pockets. In this industry that’s never happened before.”

Challenges: “We are evolving in a way designed to match how the use of these parks changes,” says Shipley, noting that will include the development of new RapidBlocs offerings.

Opportunities: Growing the whitewater economy. “We’ve learned that the casual user will come and go rafting and go,” says Shipley. “But if you can create a resort experience around it, they’ll come, go rafting and then they will go to the restaurant and they’ll rent that cabana and they’ll start to try some of the other activities like zip-lining or climbing walls, and mountain biking, things like that. Then we draw them into an all-day experience which is all about healthy active outdoor lifestyles, and so for us, those are kind of two things that we’re really pushing.”

Needs: “There’s a really uncomfortable growth from 10 [employees] up,” Shipley says. “Right now, frankly, we’ve got so many projects that we kind of got our heads down on a bunch of this stuff and are just working away at it. I suspect when we get a little more breathing room, we’ll attempt to think about some of those things.”

Vail Daily: “Eagle completes nation’s newest, and ambitious, whitewater park”

Eagle completes nation’s newest, and ambitious, whitewater park

Randy Wyrick
Vail Daily
January 9, 2019

EAGLE — The river part of Eagle’s ambitious river park is done, and even the fish appear to be happy about it.

Hobbs Excavating crews recently finished the fourth of four in-river features.

S2O Design, one of the world’s premier river engineering and whitewater design companies, designed the in-river features.

“This setting matches the river’s natural morphology and utilizes the existing river channel really well,” said Scott Shipley, the founder and president of S2O Design. “It will surely be a new focal point for the town.”

Shipley knows what he’s touting. He’s a three-time U.S. Olympian and five-time World Cup slalom kayak champion.

LONGTIME WISH

The park has been on Eagle’s wish list for years, town Trustee Matt Solomon said.

“This will truly connect the soul of the river to the heart of our valley,” Solomon said.

Local boaters are checking the park daily to see if the ice has melted enough to get into the river.

“This park is going to make a huge, positive impact on Eagle as well as all the other nearby river corridor communities,” Ken Hoeve, former pro kayaker and standup paddler said. “The park is going to put Eagle on the map as a great paddling destination.”

FAST WATER AND FISH

The in-river part of the project took two years to build, but the process started long before that with a feasibility study, then design and a detailed hydraulic modeling. The first two features were built last winter and spring when the water was low.

Crews were back in the water last fall, and finished the other two river features in late December. The features create waves, eddies, chutes, and drops to play in for anything from tubes to surfing, standup-up paddling and kayaking.

The park was the first built with S2O’s RapidBlocs that allows the features to be fine-tuned depending on water flows. That will lengthen the boating season in the park.

“We’ll be able to tweak them however we need to,” Shipley said.

S2O also designed the riverbank improvements, and included a bypass channel around the two upper features serving as a recreational safe route and a fish migration pathway, and mid-stream fish channels in the lower section so fish can migrate upstream.

After Colorado Parks and Wildlife expressed some concerns about fish migration, the two features built this winter were modified, with crews installing concrete half hemispheres to make it easier for the fish to move.

WORKING WITH THE FEDS

Because the whitewater park was built in a river, the town had to work through the federal approval process with the U.S. Army Corp of Engineers and other groups.

“The knowledge and experience from all of these groups has made it a smooth project considering the extent of the undertaking,” said Jeremy Gross, Eagle’s marketing manager.

S2O Design is completing whitewater parks on the Poudre River in Fort Collins, on the Arkansas River in Canon City, and on the Boise River in Boise, Idaho.

In 2016 Eagle voters approved a 0.5 percent sales tax to pay for the park and trail improvements. The entire park is scheduled for completion later this spring.

 

Safe Navigation at Low-Head Dams

Safe Navigation at Low-Head Dams can be a challenge.  Many of these dams have had significant safety issues involving people flowing over the dam and into a keeper hydraulic that led to fatal results and dangerous rescues.  Until recently, these dams, which often reside in towns and cities that once relied upon them for cheap energy, have been an unmitigated risk.  However, S2o Design and Engineering has begun redesigning low-head dams to create a safe boater bypass, and often the resulting design creates attractive recreation.

drowning machines
The danger of low-head dams

Dams provide energy, water, and can mitigate flooding, but, unless they are designed correctly, dams can be hazards to in-stream recreation and a barrier to fish passage.  Some of these dams, such as the Bow River Weir, have killed or injured more than 21 people.  These features are virtual drowning machines.  The unfortunate reality of these dams is that many of them were built early in the 20th century and few of them are designed with recreational boating nor kayakers in mind.

S2o Design and Engineering has been working with many clients to improve the level of safety at these dams.  S2o works to either help remove the dam, if it is no longer needed, or to preserve and reinforce the dam while creating recreational rapids below the dam in lieu of the dangerous keeper left in the original design.  S2o’s clients include everyone from small diversion dams, such as the Supply Ditch, for which we completely redesigned and rebuilt their dam, to Duke Power, who is building a large boater bypass on a 14’ high dam in the Catawba River.

The purpose of these projects is to create a navigable river, where people who are qualified and equipped to be out paddling are able to navigate the weir or low-head dam without fear of being pulled under.  We work with the client to ensure that a proposed solution meets their budget, is appropriate for the environment in which it is placed, and provides for safe navigation.

S2o Design and Engineering designs these bypasses several ways.  The process can include anything from detailed physical modeling as we did for the Catawba Dam in South Carolina and the Bow River Dam in Calgary, AB; three-dimensional computational fluid dynamics modeling (CFD) as we did for the Thurman Mill Diversion in Boise, CO; or through known geometry and one and two-dimensional modeling as we did for the Lyons Ditch Diversion, the Supply Ditch Diversion, and the Pueblo Whitewater Park and Diversion project.

Low-Head Dam
A dangerous keeper can be made if a low-head dam is too steep and designed poorly
Dangerous dams
A dangerous hydraulic can be made if a lowhead dam is too steep and designed poorly
safe dams
A safer configuration can be created at low-head dams where the water carries through the dam and on downstream
River Surfing Feature
A dam can be reconfigured to be a safe river surfing feature

Conceptual and Feasibility Design Study

One of our most common tasks at the outset of a whitewater park project is to initiate the effort with a Conceptual and Feasibility Design Study

My name is Dusty Stinson—owner and founder of Coosa Outfitters in Gadsden, Alabama.  Our outfitter’s store has the distinction of being the best place to buy whitewater boats and equipment in the “Store not near Whitewater” category.  We are located just off of interstate 59 and have a thriving business in spite of the fact that there is no whitewater in this town today.  I believe that our existence alone showcases the opportunity to create whitewater in this town.  We already know that whitewater people come to Gadsden; I want to build a whitewater park here so that they will stay.

Gadsden is a former steel-mill town.  We’re the type of place in which you would least expect to find a whitewater park.  People here are traditional and our economy has historically been based on traditional means.  Now that the steel mill is gone things are changing in Gadsden—we are proud of our heritage as a manufacturing center but would also like to evolve our economy to the realities that now surround us.  One of the ways I’d like to do this is to develop a whitewater park that showcases our Town’s history and that draws people into town to learn a little bit about us and maybe drive our economy a little by staying in a hotel or eating in a restaurant.

I worked with my Town to try and find funding options for the project through a number of differing avenues but, to be honest, a whitewater park is a new concept for most folks here and it was hard to gain traction.  In the end I read about Scott Shipley at S2o Design in a magazine and began to work with them to see if they could help our project develop a vision and get off the ground.  Gadsden was willing to foot the bill for a site-visit and concept design study and Scott flew out to meet with myself, the Town Mayor and Town Manager, and the local Tourism Director.

Within six weeks S2o had identified a site, developed a concept design, project cost, and report that described the challenges and opportunities for the project.  This information mapped the way-forward for our project by giving me something I could speak to—here is what the project looks like; here’s what it does; here’s what it costs; and here’s how we get it moving.  This was something that we could use to get the project off the ground.

The design that S2o used was also highly innovative.  S2o chose a site that was at an existing dam and created a design that would leverage the energy there while providing for fish passage and improving navigation on our creek.  The site also had ready-made raw materials to create access, parking, and streamside amenities.  My favorite part of the project was S2o’s suggestion—and architectural rendering—that utilizes the old pump-house located at the dam as a possible future vendor operation.  This was exactly the kind of design that would drive visitors to come of the Interstate and experience both the whitewater and a piece of the town’s steel working history.

The in-stream design was also innovative in that it uses adjustable obstacle systems to tune the wave for varying flows.  I needed a park in town that would work at low flows for tubing and lessons and at higher flows so that people would come here to boat when the surf was “up”.  This high-tech solution met all of these requirements and more.

Dusty Stinson

Coosa Outfitters

Recommendations:

Work with your local town or city to get these things started.  Its something that is going to benefit everyone and having your City on board from the start is going to avoid a lot of heartache later

Your first objective is to get this Conceptual Design Study done.  The last thing you want to do is be in the Mayor’s office or a town council meeting trying to sell a project that is completely abstract—you need a plan, a cost, and a route to completion.

Understand your users and design to them—S2o did a great job of this, they understood our Town and so leveraged our Steel-mill Dam and Pumphouse to showcase our history, they understood that we would draw people from the highway who were not yet boaters so designed for tubing and rafting, and they understood we wanted whitewater for the expert as well as beginner so innovated an adjustable design.

Loving a Whitewater Park

Whitewater Park User
Whitewater Park User

A write-up from one of S2o Design’s happy whitewater parks users.  We’ve heard from many different users who ended up loving a whitewater park:

I’m Michelle Kvanli, one of the founders of Red River Racing in San Marcos, Texas.  We are a non-profit organization that works to get people into kayaks—some for the purposes of going on to be champion racers, some for the joy, challenge, and therapy (yes therapy) of being in a kayak.  We run trips around the country and internationally, but base out of San Marcos.  Our property abuts the San Marcos river just downstream from downtown.

The Rio Vista dam has always been a high-point of our program.  It was a simple single drop structure until it failed in 2006.  We called our friend Scott Shipley, now of S2o Design and Engineering to come work with the City to fix the dam and preserve our best whitewater.  S2o did more than that and created an all-access whitewater park that is used by thousands of people every year.  These folks swim, wade, inner-tube and kayak at the site on a daily basis.  In fact, the new park was seeing so much additional usage that they added lights so we could paddle at night.

The park has had a tremendous effect on our program and on our town.  We now have slalom gates at the Whitewater Park year round.  This has allowed us to host national-level slalom events such as the 2008 Olympic Trials qualifier.  It has also supported a growing group of active racers that use the site.  We also have play boating and surfing at the park.  The draw from this park has had a tremendous effect on our town.  Talk about economic impact!  The park is used by so many people that the City hired additional rangers to help monitor the crowds.

The park has also allowed us to play a key role in the Wounded Warrior Program.  Red River works with returning vets who have been injured or who are still working to integrate themselves back into being home.  We work with them to get them into boats and challenge them—both on the water and off—in an effort to help them find some stability in their own lives.  This is a very exciting program both for our City and our Country so I am excited that the San Marcos Whitewater Park allows us to make this happen.

–Michelle Kvanli, Co-Director, Red River Racing

Recommendations:

Bring in a designer like S2o who will think of your park holistically—not just as a whitewater park.  Scott’s work to remove the concrete walls and create access for people of all ability levels adds a lot to how this park is used.

Design for all types of visitors—not just top level kayakers.

Create spaces for events and for programs—these are what provide the most impact to your “dry side” community!

Welcome everyone to your park including the inner-tubers and waders and BBQ’rs.  This is not just about top level niche athletes!

 

Physical Modeling of Hydraulic Structures

 

Physical Modeling
Physical Modeling of the London 2012 Whitewater Park

Physical Modeling of Hydraulic Structures

S2o specializes in the physical modeling of whitewater parks and the Physical Modeling of other Hydraulic Structures.  Here is a summary from one of our clients about the Physical Modeling of the London 2012 Olympic Venue at the Lee Valley Whitewater Centre:

Physical Modeling of the London Whitewater Canoe Slalom Venue

I own and operate an engineering firm in the United Kingdom.  Ostensibly, I would be a competitor to S2o as I also plan, design, and implement whitewater parks.  Instead, however, we tend to partner on projects around the world.  S2o’s business model, much like my own, is unique.  We are engineering firms that are formulated to fit seamlessly within a larger design team.  On many of our projects we team with local site/civil engineers as well as contractors, electrical engineers, architects or whatever the case may bring.  Our role—and one that S2o manages very well as well—is to make that larger team stronger and to bring unique expertise in white water design.

S2o and I have worked together on several projects including the London Olympic Park located in Lee Valley near London.  The London Park was a rush project as, by the time we became involved, construction had already started and design work had lagged.  What was needed was a two-part team, one to manage the project from the UK side—going to meetings, understanding client needs, and coordinating deliverables.  From the other side we needed hard data and we needed it quickly.  We needed computer and physical models that would substantiate our design and design changes and we needed tools that would convince the Olympic Development Authority and its stakeholders that these whitewater channels would meet, or exceed, their specifications.  What we needed was a professional design team that was going to get this job done, and done accurately and quickly.

As a team we hit the ground running and worked seamlessly to create what has been universally called the “best, and most modern, whitewater park in the world”.  S2o’s design process, advanced software, and modeling techniques meshed seamlessly with our own such that, though we live on opposite sides of the Atlantic, we were able to collaborate effortlessly.  Within three weeks we had created the necessary computer models to show the client that we needed a physical model, within six more weeks we had designed and built the world’s largest physical model ever constructed for a whitewater park.  It was a 1:10 Froude Scale model constructed at S2o’s facility in Boulder, CO (USA) and it gave us a place where the British Canoe Union, the Olympic Delivery Authority, and other stakeholders could wade into the future Olympic Channel and measure and evaluate the velocities, the waves, the eddies, and other whitewater characteristics with their own hands.  That one model was all it took to move a project from stalemate, to approved design by all parties.  Within 12 more months we would paddle on that same course as it was being approved by the International Canoe Federation for competition for the next games.  This was a project where the Physical and Computer Models—and the professionalism with which they were made—defined the project.

Recommendations:

Start with the best design team you can find—one that has completed projects accurately, on time, and to the expected standard.  You don’t want to change mid-stream and expect a rush job.

All great whitewater parks are team efforts.  You need to pick a whitewater design team that works well as a team.  The best metric of this is “how many projects have you finished recently?”  If they’re getting projects done, they are good teammates.

Etc.

Designing Whitewater Parks

Whitewater Park Design
Whitewater Park Design

Part of the process:  Michael Williams, Design Process

A quick discussion from Michael Williams about the process of Designing Whitewater Parks.

Liquid Design was the project lead for the design team on the Charlotte Whitewater Park.  We were directly responsible for the project management and coordination of over 24 various consultants and specialty consultants for the design and construction administration of the U.S. National Whitewater Center located in Charlotte, North Carolina.  We were also the master planner for the 350 acre site and the architect of record for all building structures.

These projects are mammoth undertakings.  Project management is the key element.  You must have someone efficiently guiding the process that has experience in leading it and you need team members that can work as a part of that team—doing their part on time and helping the remainder of the team to do their parts.  The reality of this project type is that not everyone truly knows what the end result will be.  For example the Pump consultant is good at what they do on a daily basis—they move the water from the bottom pond to the top.  However, they really don’t understand what that means when you have to use the pump system to move over 1,000 people on rafts.  That is why experience in this project type is so critical.  This process is about understanding the holistic design solution and ensuring that the client gets what he’s paying for that is so important.

One consultant that you do not want designing in the dark is the whitewater engineer.  That is why S2O was a key part of the process and a part of our lead design team.  They understood the holistic design solution and exactly how the whitewater components fit into it.  From day one they helped shape and mold design decisions that made the product better.   Their high-tech team provided not only drawings that actually could be built but their design solutions worked, critical for clients who are ready to start producing revenue.  Also, their use of state-of-the art and industry standard software allowed us to share design documents so that final assembly was easy, accurate and timely.

I was so impressed with S2O’s work ethic and creative vision that when they ask me to join their global team I signed up without hesitation.  It didn’t hurt that I love this unique project type and working with S2O allows me to work with talented individuals who share this same passion.

Michael Williams

Liquid Design / S2o

The Future for Whitewater Parks, both in-stream / river diversions and man-made “superparks”, is bright.  The following is a small list of what I think will be key elements for future whitewater park development;

  • Incorporation of Green Technologies / Sustainability into the design—this is the wave of the future.
  • Interwoven in the Existing Urban Landscape to create a lifestyle park that accommodates outdoor enthusiasts in an urban setting.
  • Adaptable and updateable innovation:  The technology of the sports themselves will evolve and become more dynamic.  Systems like the new Rapidbloc (rapidblocs.com) system allow for state-of-the-art channels far into the future.

Uniqueness:  Just by the nature of competition the parks will have to have the longest, fastest, and biggest of something for customer retention.

River Corridor Master Planning

Uncompahgre River
River Corridor Master Planning

Discovering the Uncompahgre River Corridor as a community amenity

S2o has led, or has been a team member, on a number of river corridor master planning efforts.  These projects serve to plan a corridor respecting the river’s natural morphology, and the habitat that it fosters, and serves to integrate the community with this river in a way that allows for recreation, access, smart development, and the preservation of beautiful natural areas, amongst other priorities.  This is the story of one of our projects as told by the team we worked with:

The City of Montrose is located along the Uncompahgre River.  Historically, this City supported agricultural and industrial land uses. To this day, gravel mining, for example, remains a significant source of income, supporting the growth of surrounding mountain towns and resorts.  Over the past decade, commercial and residential housing developments have in-filled closer to the river, largely isolating the river from public access. Montrose responded to community interests in protecting and enhancing the Uncompahgre as a public amenity by investing in planning with the support of Great Outdoor Colorado lottery funding. Currently, the river is only occasionally floated due to limited public ownership of the adjacent property and lack of access points. Montrose is just a pass-through for those visiting the famed M-wave on the Gunnison River outfall. Our project was tasked with improving public access and usage along this river corridor.

As a landscape architect and principal with DHM Design, I led the effort to prepare a master plan that describes a vision for the future of the Uncompahgre Riverway through Montrose by building on the existing natural characteristics, urban connections and broad community support. I hired Scott Shipley to examine the potential for the river to host whitewater activities. Scott found that the river characteristics support a variety of potential features and that the flows regulated by releases through the upstream irrigation system and reservoir provide consistent levels late in the season when many other rivers are low. Our team was also augmented by Walsh Environmental for ecological assessment and RPI Consulting for community input facilitation.

Scott provided a well attended presentation of whitewater parks around the world and the benefits they bring. The Montrose community showed tremendous interest in having their own whitewater park, not only for their own recreational use, but for events and spectators. Montrose supported the idea of a whitewater park drawing tourism and awareness of the larger river corridor as part of their identity. After examining the corridor with us, Scott described a number of possibilities ranging from family friendly tubing features to a competition worthy challenge course.

Master planning for a community is not easy—it can be especially difficult when including a dynamic amenity such as a whitewater park.  These parks have the potential to host extremely well-attended events.  As a potential draw to many people, each chosen location must fit within the community infrastructure, anticipating the need for vehicle and pedestrian access, parking, and restrooms. River banks can be enhanced to provide paths, hardened points for access and informal seating through the deliberate placement of boulders. Within the larger community, Montrose is particularly interested in providing a draw that supports river oriented cafes and retail shops.

With many features possible, the challenge is bringing them within reach of tight budgets. Our team identified an ideal opportunity by selecting an existing park to include our future Whitewater Park.  In this way, with relatively low investment, whitewater elements could be introduced without re-investing in infrastructure and parking.  This locationquickly gained the benefit of greater visibility and increased tourism that would in turn support additional investments. As part of a collaborative effort, the master planning process started discussions with the water district, Bureau of Reclamation, City engineering, and other agencies that have the potential to partner for the replacement of aging structures in a way that weaves whitewater features into a solution that will have many benefits for this little City that reach far beyond the scope of creating a simple play-wave.

Lessons:

Design of whitewater parks must consider potential impacts to the surrounding community in terms of traffic, access, parking, and public access.

By drawing attention to the whitewater features, awareness of the entire river corridor is gained, supporting investment in the overall health of the river system.

Partnerships hold great potential to bring whitewater elements within reach with cost sharing.

Collaboration with the widest range of river stakeholders is critical to gaining support for a successful project.

 

 

Economic Impacts of Whitewater Parks

economic impact table

I initially contacted S2o Design and Engineering about helping me to create a vision for a pumped Whitewater Park in the Southwest.  We accomplished this task with such a large degree of success that it has opened a tremendous can of worms down here.  The site plan created by S2o is so attractive that we literally have people from the surrounding Towns and Cities trying to get us to move our project to their location.  S2o identified our customer base and designed a profitable concept around our target audience—this is a project that everyone in our region believes is a clear success.

We are now in the process of working with our local City to try and solicit funding for the project.  We are targeting funds from a variety of sources including local government support, state and federal grants, and investor financing.  We expect our final funding portfolio to be a mixture of these options.

As a part of the process of soliciting funding we have needed to know three key elements related to the economic impacts of whitewater parks:

The first question was, “how many people in our area like to raft and how many of these folks are likely to come visit our site if we build this thing?”  In order to understand the answer to this question we commissioned a Market Analysis from S2o Design and Engineering.

The second question we needed to know the answer to was, “If the expected number of people show up, will our venue be profitable?”   In order to understand the answer to this question we commissioned S2o to undertake a Business and Market Analysis.

The last question we needed answered is, “how will the visitors that come to my park affect the economy of the surrounding city and region?”  Our host City wanted to understand these effects so that they could judge how much they were willing to contribute to making this project happen.  In order to address this question we had S2o undertake an Economic Impact assessment.

We had a lot riding on the results of these studies and were being held to a very high standard.  The State commissioned a large and well known independent accounting firm to review our business model and market analysis prior to analyzing our grant application.  This accounting firm not only reviewed the numbers but applied several sensitivity tests to see how robust the business model was in the face of lower attendance or lower price point.  S2o’s Business model and market analysis passed with flying colors.  The accounting firm did not suggest a single revision.

The economic impact study did even more for our case.  Again, it was a well documented study based on actual user data from our region.  When the City’s economic team took it apart—checking the source data for content and validity and applying their own analysis to check our results—and came back with the same comments as the state:  “it looks good”.

 

 

The Instream Whitewater Park

Durango Whitewater Park
Durango Whitewater Park

My name is John Brennan and I’m the local coach here in Durango.  I’m also the guy that traditionally manages the club’s efforts to maintain our whitewater park.  Historically we did all of this work ourselves but we have been seeking out a way to get one of the experienced design teams involved in creating some specific play features.  In an effort to make this happen I have been working with the Animas River Task Force here in Durango to get buy-in as well as to get the design moved forward.

I know that Brian Brown has told you a little bit about how our process got started (link) so I wanted to focus on the design part of this process.  As Brian mentioned, we focused our design efforts on forming a task force that was filled with a variety of characters representing a number of different interest groups related to this project.  The task force included fishermen and environmental groups as well as rafters, kayakers, and members from the interested public.  The idea was to get input from each of these groups in order to move a project forward that benefited the most people.

Once we brought S2o on board as our whitewater design team we were pleasantly surprised to find that they were focusing their efforts on working with us.  Rather than presenting a design for us to approve or disapprove they included us in the process.  We were able to tour various sites along the river with their design team and give input into the things we liked and didn’t like.  We also worked with them to record the things that we found important—both good and bad—about how the park should look and act.  S2o then included us in the design process by articulating our “likes” and “dislikes” for the project and then providing a variety of design alternatives that best fit these objectives.  We worked with them to shape these many designs into one design that we all liked.  It was like we were able to watch the design take shape in front of us.  It was a process that made sense to us, as kayakers, and also to the other people in the room.  It was a design that we could all agree on.

The team also worked with local permitting people right from the start.  This helped our task force a lot because it allowed us to make informed decisions about the whitewater park.  Sometimes we would favor one site over another, or one type of wave over another, but S2o Design was able to tell us how that affected permitting requirements or water availability.  In the end we were able to be a part of a process that was not only attractive to our task force members, but something that they were able to get built within our budget.  This was a process that not only met our needs, but also moved the process quickly towards completion.

Recommendations:

Insist on being a part of the process—the last thing you want is to have a designer drop a design on your table and tell you this is your best option.

Bring all the river users to the table through a committee or through public meetings.  You want everyone to take a stake in creating your whitewater park.

Pick a team that is not only knowledgeable, but that can work in front of a crowd.  Getting buy-in from our community has been one of our toughest hurdles and having a team that could helpus to educate and include our community has been a real benefit.

S2O Design Whitewater Park Featured in Riverbreak Magazine.

A Stand Up Paddle Boarder at the Durango Whitewater Park
A Stand Up Paddle Boarder at the Durango Whitewater Park

Check out this article that where the S2o whitewater park is featured in Riverbreak Magazine.  Here is an excerpt from the magazine:

2017 Animas River Days: River Surfing Comp

Durango is the place to be today! The surf comp “Animas River Days” (June 1-3) is the third stop in the Colorado Surf Circuit. Standup and shortboard river surfers are competing for cash prizes. The Ponderosa Wave is big and beefy, the surfing should be nothing short of exciting. Tune in to Surf Anywhere’s FB page at 12:45 Mountain Standard Time for the finals. Jacob Kelly will be covering the event live!

http://riverbreak.com/news/events/2017-animas-river-days-river-surfing-comp/